Marketing your New Business at Low Cost

Are you looking for ways to market your new small business? Looking for ways to let people know you have open a new business. Whether it’s with established sites such as Google and Facebook, or newer outlets like Pinterest, there are plenty of options available to promote your site.

Create a marketing strategy. Lay out goals for how many consumers you want to reach, define your key audiences and decide how you will time each phase of the promotion. It’s also wise to use a variety of methods.

One of the many great things about marketing a small business is that there are plenty of options to fit any size budget. You can begin by obtaining a domain name for your new brand. On Godaddy.com. you can buy domains for less than $10. If your domain name is not available as a.com, come up with another name. Now that you have your domain. Develop a website using your domain name. This will help people find out information about you and your products / services if they do a search online.
Begin Search Engine Optimization (SEO) to get ever higher rankings for your website. It does you little good to have a website if no one can find it. Hire an economical SEO firm or do it yourself. Google’s Guide to SEO is free, online, and a great starter.

Use social media including a blog, LinkedIn, Facebook and Twitter several times a week. If possible use your own name, not your business name, because social media are personal. Constantly reach out to potential customers or referral sources by following them or asking them to connect.

Tell your family, friends and other associates about your new business and ask them to spread the word to drum up sales. Word of mouth referrals are still the No. 1 marketing medium in the world, and for good reason — people trust their friends’ recommendations.

There are many other ways to market your business and generate new business leads. However, the marketing strategies I mention in this article are effective low- or no-cost options. Use them consistently and watch your sales grow.

Starting a new business is a bold and exciting process! It takes a lot of courage to jump out on one’s own. Sometimes you’re forced by layoff and difficulty finding another job. Or maybe you just decided to make the jump and make your dream come true.  Van Nuys Offices

What to look for when leasing a space?

The best thing to do when you need to lease an office space is to follow this easy steps. Once this is assessed, you want to evaluate how much space you will need to expand once your business becomes successful and can hold more people.
DON’T RUSH GIVE YOURSELF SOME TIME
Give yourself time to find and lease an office space. Finding the right space for you and negotiating the terms of the lease with the landlord can take much longer than expected, sometimes even months. You don’t want to end up unhappy with your lease or your space because of time restraints.
AMOUNT OF SPACE NEEDED:
Your office space should be big enough to accommodate your clients and workers. Make sure that you have enough room to efficiently operate and run your business. For most business starters, a smaller office is recommended, and as they grow their clienteles, changes may be made. Make sure that the office space you are renting is most appropriate for the business that you are going to run.
BUSINESS IMAGE :
Don’t underestimate the value of appearances. How your office looks can have a huge impact on business & investor relations so it is crucial that the premises you choose match with the image you want for your business. It might not matter to some businesses what their building looks like, but if you need to impress a steady stream of clients who come to visit you, it might be better to spend a little more looking for a nicer building. For example, a corporate solicitors firm operating from above a nightclub doesn’t give the best first impression.
TERMS:
How long is the lease term? The property owner usually wants you to commit to a longer-term lease. If you are willing to do this, you should receive concessions in the form of free months of rent or help paying for build-out. If you’re looking for something a little more flexible, consider a six month or month-to-month lease. Many standard office spaces will have a one or two year lease. If you’re just starting your business and aren’t quite financially stable, you may want to opt for a shorter lease, which won’t be as financially detrimental if cash gets tight.

It seems like a lot of things to take into consideration, but when you finally do find that perfect space for your business, you can rest assured knowing that you’ve covered all of your bases. Finding a space in which your business can grow and prosper is important, and once you’re settled in, it will be worth all the time and effort. Keep these tips in mind and you should easily find the perfect office suites for your company!
Van Nuys Offices offers office solutions to meet any business’ needs and budget.
Looking at offices for rent? contact us today to schedule a tour of our executive suites and other office space options.

5 Steps to Setting up a Virtual Office

Over the past few years, technology has caught up and exceeded many of my dreams and desires. Some of the most challenging mobile office problems have faded away and all the technology has become unbelievably affordable. These 5 steps will allow you to set up an office for your business.

1. INTERNET SERVICE:
Set up an intranet facility meant to be accessed only by the employers of the company to pass along information, vital communication, files and documents or go into the Virtual Private Network (VPN) so that the transferred material is fully confidential. Keep track of who is accessing the database of your organization by keeping logs of entry, exit and access information.

2. PHONE SYSTEM:
You need a phone system that is cloud based. This gives you the option of creating multiple numbers or toll-free numbers.
Two systems that work well are Google Voice, and RingCentral which offers toll-free 800 numbers and fax numbers. The cloud based system is great because you can use mobile, computer, and VoIP to send and receive calls.

3. SMART PHONES (IPHONE /ANDROID)
This is important because it will be your office in your pocket. If you use Google Voice, RingCentral etc. you can have your calls forwarded to your mobile so you can get the calls from any location you are currently working at. Or if someone sent you an important email. You can check it right through your phone.

4. POSTAL ADDRESS:
No virtual office is complete without a professional address to receive mail at. You do not need to actually reside at the mailing address your mail gets sent to. Van Nuys Virtual Offices has different virtual packages to suit your office needs.

5. YOUR TEAM:
If you need to hire virtual team members once you make the transition, you should hire carefully. Choose team members that have worked in a virtual office previously. They’ll have the self discipline, motivation and technical skills that are required in order to work remotely. With team members working remotely, you have to be clear about what you need from them, and what you expect them to do. Outline projects in specific details. Misunderstandings about when to check in, deliver work and communicate can lead to problems later on.

Don’t forget with Van Nuys Virtual Offices you can start your virtual office today for as little as $75 per month.