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Marketing your New Business

So where do you start if you just opened your business and are looking for new customers? Learning to generate new sales leads is an essential skill for an entrepreneur. Whether you’re in the service industry or the product business, you need to sell, sell and sell some more.

Opening up a new business with a fresh start with no issues other than figuring out what and how to do it under today’s conditions may be an easier challenge than you think. Before you can find new customers and increase sales, you need to understand who your customer is, what value proposition you offer to customers, and what your competition is currently offering in the market. “Attracting more customers is really about listening to their needs, not being a solution looking for a problem”.

STEP 1
Your customers are your best source. Listen to their suggestions or their needs. Solicit their opinions to find out how you can improve your business. Trust me all customers always have something to say on how to improve your line of products.
STEP 2
Networking with other businesses through social media can do wonders for increasing sales, but the importance of this is often overlooked by business owners. Perhaps it is due to lack of time, knowledge or confidence, but owners need to be bold and brave when stepping out of the box. Not only is networking free advertisement, but it is also a great learning tool.
STEP 3
If your business starts picking up and you’re short staff. Don’t be afraid taking the risk of hiring another person. What’s the worst that can happen. Or if more equipment is needed to fulfill all demands then go out and look at your options. You don’t always have to buy office equipment, there’s places that rent equipment.
STEP 4
Your business finally picked up and the office you’re in is now too small. Don’t hesitate to call Van Nuys Offices they will be more than happy to assist you with an office to accommodate yours and your customers needs.

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You can expect to secure the maximum amount of credit available if you set up your business in a commercial office location.

A physical location that is zoned for business speaks volumes for your company and its operation.

When you apply for a loan there are certain things lenders look for to determine your business fundability. Banks always want to check if you are in compliance. Compliance basically means that you are doing everything in your power to make your business as credit worthy and prove your business fundability by complying with all aspects important to a lender. Everything in a lender’s list of requirements is geared to make sure your business has the ability, now or in theory, to repay a loan and the disposition to do so. A part of being compliant is geared toward proving your business actually exists and enjoys a good reputation as well.

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A Commercial Address

You can expect to secure the maximum amount of credit available if you set up your business in a commercial office location.

A physical location that is zoned for business speaks volumes for your company and its operation.

When you apply for a loan there are certain things lenders look for to determine your business fundability. Banks always want to check if you are in compliance. Compliance basically means that you are doing everything in your power to make your business as credit worthy and prove your business fundability by complying with all aspects important to a lender. Everything in a lender’s list of requirements is geared to make sure your business has the ability, now or in theory, to repay a loan and the disposition to do so. A part of being compliant is geared toward proving your business actually exists and enjoys a good reputation as well.

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To present a solid appearance, your address should be an actual street address not just a P.O. Box, and you should have a listed phone number. It is better to have a landline telephone even if you use a cell phone for most of your communication, however if you use cell service exclusively make sure it is a contract phone that will have your business name associated.

The amount of credit your business will qualify for is determined by these types of factors including company size. If you use your home office as your business address it can limit the amount of credit your company can obtain. Creditors believe it is unlikely that you can run a major corporation out of your home office.
Whereas if you have a commercial address it puts your business in a different light compared to a home based business. You can expect to secure the maximum amount of credit available if you set up your business in a commercial office location.

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If you’re adamant about having a commercial address but renting office space is out of the question then you may want to consider renting a virtual office from Van Nuys Virtual Offices. Van Nuys Virtual Offices can provide you with all the benefits a traditional office gives you at a fraction of the cost.

Leasing Commercial Office Space

Leasing commercial office space is one of the largest expenses you acquire when you are opening a new business or you’re expanding your business. So it is important to do your homework.
Van Nuys OfficesBasically, a lease is much like a partnership agreement in that it sets out the restrictions of a business relationship. When everything goes as planned, most any lease will serve the parties well but the true test occurs when there are obstacles in the partnership. If the lease has not been carefully drafted, an obstacle can become a major problem for either of the parties. Tenants often don’t read the entire “Standard Form Lease” or sometimes there is something they done understand what it means and if not appropriately brought to the landlords attention before the lease is signed , may not serve their interests when issues arise. On the other hand, a sophisticated tenant will often request changes to the lease that, if not fully understood, can cause unforeseen difficulties for the landlord as well.

Here are a few tips to help you when signing a commercial lease:

  1. First off, You always want to read the lease to its entirety, make sure you understand each term, word, clause or anything written. If you do not understand a term in the lease ask for clarification from a lawyer or knowledgeable disinterested party. Relying on the landlord or a listing agent to explain their lease is not a great idea because they could mislead you intentionally, or may not understand the lease themselves.
  2. How is your monthly rent calculated? The most basic equation for calculating a lease payment takes the number of square feet times the cost per square foot, then amortizes that over a 12 month span. It’s important that you understand exactly what you are paying for and what expenses the landlord will cover. Are you responsible for any costs other than the rent? Are you responsible for paying for your own utilities and garbage pickup? It’s good to understand that ahead of time.
  3. If there is any repairs that need to be done before you can move in, have the landlord do repairs before you sign a lease. If any work is to be done after you take occupancy be sure this is detailed in the lease including work completion times. You do not want to have your business shut down for weeks at a time because of ongoing work. Remember that any changes or improvements you make on a commercial property, unless you own that property, becomes an improvement for the land owner. This is an area to surely negotiate with the landlord.
  4. The lease terms. Consider the growth that you expect to see in your company in the coming years. A short-term lease may be ideal if the growth is hard to forecast, but the downside to short-term leases is that lease rates tend to change. Sometimes long-term lease agreements have the option of expansion so that growth can be accommodated. Long-term leases are ideal when real estate rental prices are low and are forecasted to rise. Short-term leases tend to lead to more frequent moving, which presents costs of time and money.

In order to play it safe, budget a six-month timeline from day one until to move-in. This will allow your company enough time to plan, find space, negotiate the deal, install IT infrastructure, make minor cosmetic alterations and move in.
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How do you start the idea process? “MY OWN BUSINESS”

Many people believe starting a business is a mysterious process. They know they want to start a business, but they don’t know the first steps to take. . . . . .
Understand that business startup isn’t rocket science. It isn’t easy to begin a business, but it’s not as complicated or as scary as many people think, either. It’s a step-by-step, common-sense procedure.

First step: Figure out what you want to do. Once you have the idea, talk to people to find out what they think. Ask “Would you buy and/or use this, and how much would you pay?” Determining what you want to do is only the first step. You’ve still got a lot of homework to do, a lot of research in front of you. One of the most common warnings you’ll hear is about the risk. Everyone will tell you it’s risky to start your own business. Sure, starting a business is risky, but what in life isn’t?

One of the best ways to determine whether your idea will succeed in your community is to talk to people you know. If it’s a business idea, talk to co-workers and colleagues. Run personal ideas by your family or neighbors. Don’t be afraid of people stealing your idea. Just discuss the general concept; you don’t need to spill all the details.

Hopefully by now, the process of determining what business is right for you has at least been somewhat demystified. Understand that many people around you won’t encourage you (some will even discourage you) to pursue your dream. Some will tell you they have your best interests at heart; they just want you to see the reality of the situation. Some will envy your courage; others will resent you for having the guts to actually do something. You can’t allow these kinds of people to talk you out of starting your business or influence you to stop your journey before it even begins.

What will you lose if things don’t work out? Don’t risk what you can’t afford. Don’t risk your home, your family or your health. Ask yourself “If this doesn’t work, will I be worse off than I am now?” If all you have to lose is some time, energy and money, then the risk is likely worth it. Van Nuys Offices

Moving Your Home Business to an Office

The decision to relocate has to be made with specific regard to the future of the business. It needs precise planning and research, the establishment needs to be faultless and the owner needs to be sure that relocating is the answer for his/her business future. Once you have made the decision to move your home business to an office, you have some planning to do.

The advantages of moving out of your home office comes down to increased professionalism, more space to work and unlimited growth potential. And less much less distraction. Renting a small office at a good price can be very meaningful.

The first decision you make when you have already decided to rent an office, should be your desired location. It’s usually a good idea to start looking at offices near your house to avoid a long commute. Of course, while this is the ideal option, it may not work out perfectly when you consider other details that greatly affect your business. You need to make sure the new location reaches your target audience, so do some research of the surrounding area to find out who lives near the building you are considering. Try giving Van Nuys Offices a call, they have small offices for short terms and for only $195 a month.

Second thing you should consider highly is making sure that all your office furniture, including desks, filing cabinets, and bookshelves, will fit into the new office space. Make sure you leave room for expansion, especially if you plan to hire a few employees soon. Also, consider where customers will sit when they come into the office. Draw a layout, measure your furniture and move your furniture around so that you can get an idea of how much square footage you will need.

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Last thing after you have found your perfect office, you signed a lease, and now you’re ready to start running your business from the office. DON’T FORGET to update your address on all your licenses, bank account, vendor accounts, post office, and all your stationary. If you regularly get inventory shipments, you need to let the distributor know your company’s new address ahead of time. This can prevent you from having to move merchandise shortly after it is dropped off at your house, so be sure to update your business address. You will have to do the same for your mail and any marketing materials that feature your current address.