Category Archives: Tips on Starting a New Business

Marketing your New Business at Low Cost

Are you looking for ways to market your new small business? Looking for ways to let people know you have open a new business. Whether it’s with established sites such as Google and Facebook, or newer outlets like Pinterest, there are plenty of options available to promote your site.

Create a marketing strategy. Lay out goals for how many consumers you want to reach, define your key audiences and decide how you will time each phase of the promotion. It’s also wise to use a variety of methods.

One of the many great things about marketing a small business is that there are plenty of options to fit any size budget. You can begin by obtaining a domain name for your new brand. On Godaddy.com. you can buy domains for less than $10. If your domain name is not available as a.com, come up with another name. Now that you have your domain. Develop a website using your domain name. This will help people find out information about you and your products / services if they do a search online.
Begin Search Engine Optimization (SEO) to get ever higher rankings for your website. It does you little good to have a website if no one can find it. Hire an economical SEO firm or do it yourself. Google’s Guide to SEO is free, online, and a great starter.

Use social media including a blog, LinkedIn, Facebook and Twitter several times a week. If possible use your own name, not your business name, because social media are personal. Constantly reach out to potential customers or referral sources by following them or asking them to connect.

Tell your family, friends and other associates about your new business and ask them to spread the word to drum up sales. Word of mouth referrals are still the No. 1 marketing medium in the world, and for good reason — people trust their friends’ recommendations.

There are many other ways to market your business and generate new business leads. However, the marketing strategies I mention in this article are effective low- or no-cost options. Use them consistently and watch your sales grow.

Starting a new business is a bold and exciting process! It takes a lot of courage to jump out on one’s own. Sometimes you’re forced by layoff and difficulty finding another job. Or maybe you just decided to make the jump and make your dream come true.  Van Nuys Offices

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Setting up Your New Office on a Budget

One of the most exciting part of starting up a small business is when it’s time to set up office space at your new business location. You have to purchase furniture, equipment, computers, business machines, supplies (like paper and paper clips), shipping materials, and décor for your office. And we all know that this may be a huge expense. There are ways to keep the expense down if you create a budget and plan your purchases accordingly. Van Nuys Offices.

There are so many second hand stores where you can find great buys on office furniture that are used but look like new. Choose a theme for your office and keep it in line with the type of work you will be conducting. Also check the local newspaper for any businesses that may be closing up as they will be selling off their furniture as well. There is no need to purchase new office furniture during your startup phase. For example, place the printer on top of a file cabinet rather than buying a separate table for it. Van Nuys Offices.

Besides the design of your office and furniture, you also have to start listing the various types of machines and equipment that you need in order to run your business efficiently. For instance, instead of purchasing a fax machine (which range from $100 to $200), keeping a supply of paper for it (between $3 – $5 per ream regularly), and the cost of an extra phone line (between $10-$40 per month), you can just get an online fax program.. You can send and receive faxes for your business and only print the faxes you need, for just $10 per month. Van Nuys Offices.

Now that you have the furniture & equipment you need for your office, it is time to supply it. Buying in bulk is a great way to save money if you have the storage space to keep the excess supplies. I recommend buying the generic brand for these basic office supplies. You will buy them at a lower cost and save a substantial amount of money. Generic products are a great business supply, and they are relatively cheap and inexpensive office products. You will hardly know the difference between them. Van Nuys Offices

Starting a New Business

Opening a new business is a process that, by nature, is portrayed by different emotions—excitement, happiness, nervousness and extremely challenging. Many entrepreneurs will spend a lot of time planning their business tactics to the point of feeling overwhelmed and wanting to quit. But they continue because this is a dream they have and if they don’t make a small sacrifice no one will make it for them.

When starting a new business, moving to a new location, opening a new branch or expanding your business, there will be start-up or one-time expenses. Know what these expenses will be. Just understanding the start-up process can make a big difference.
Know what type of business you would like to start and learn all you can about it. Conduct thorough research of potential customers, your trade or industry, your competition, your licensing and tax requirements, location, and name.

Whether you use your own savings or obtain loans, starting a business requires money. The loan process can take months to complete, so start early. Lenders often request a completed business plan prior to approval of funding.
It may seem obvious and simple, but the name is how your business will be known to the world. The right name says a lot about your company. Make a list of potential names choose one that best describes your company in a few words, one that is easy to remember, easy to pronounce and easy to spell. You’ll also need to do research to see if there are a) similar business names and b) similar domain names.

There are definitely other important steps to getting a business off the ground. However, if you’ve taken the steps above, you will find yourself in a confident, business-ready position.

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